We believe that your personal information deserves protection. While you can visit hhof.com without registering or providing any personal information, you will need to register if you want to make a purchase. The personal information requested is necessary to process your order.

What does hhof.com use your personal information for?

• To process your orders
• To personalize the delivery of contents to you

Hhof.com may also use personal account information and data collected through your personal identification to generate statistics and aggregate reports for internal use and for sharing with affiliates, successors, and advertisers. These statistics and aggregate reports will not contain any personally identifiable information. Your identity is kept anonymous.

We intend to give you as much control as possible over your personal information. In general, you can visit HHOF on the Web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect personal information from you on the Internet.

If you choose to give us personal information via the Internet that we may need - to correspond with you, process an order or provide you with a subscription, for example - it is our intent to let you know how we will use such information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect you wishes. We do keep track of the domains from which people visit us. We analyze this data for trends and statistics.

Information Security and Quality - We intend to protect the quality and integrity of your personally identifiable information. We have implemented appropriate technical and managerial procedures to maintain information that is accurate, current, and complete. We will make a sincere effort to respond to your requests to correct personal information inaccuracies in a timely manner. Users specific personal information is not currently sold, rented or made available to anyone other then HHOF, but we may decide to do so in the future. If this were to happen HHOF would announce such a plan and ask you to "opt in". By default, we would assume that you don't want in - if you wanted to share your personal information, you would have to respond. In the absence of such a response, your information would not be shared with anyone other then the HHOF.

The Hockey Hall of Fame web site contains links to other web sites. HHOF is not responsible for the privacy practices or the content of such Web sites.

HHOF reserves the right to change this Privacy Policy at any time. We also reserve the right at any time to disclose any information in an individual's account:

1. to satisfy any law, regulation or government request;
2. if such disclosure is necessary or appropriate to site operation; or
3. to protect the rights of property of HHOF and its users, sponsors, providers, licensors or merchants.

Cookies - There are various technologies, including one called "cookies", which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. Some HHOF pages use cookies or other technologies so that we can better serve you when you return to our site. You can set your browser to notify you when your receive a cookie, giving you the chance to decide whether to accept it.