HHOF - Sponsors


Founding/Premier Sponsors

Esso logo IIHF logo National Bank logo
NHL logo NHLPA logo TSN logo UpperDeck logo
Tim Horton's logo

Hyundai Auto Canada Corp.

Sponsor since 2022 – Hyundai Auto Canada Corp., a subsidiary of Hyundai Motor Company of Korea, with over 250 dealers across Canada and champion of grassroots hockey communities and innovators, holds title to the Hall of Fame's central exhibit, the NHL Zone.

Imperial Oil Limited

Sponsor since 1993 – Esso, a brand of Imperial Oil Limited and Canada's largest petroleum refiner, holds title branding to the Great Hall, home of the Stanley Cup and Honoured Member plaques, as well as the HHOF Honoured Members online section. The company's extensive hockey association dates back to sponsoring hockey's first national and international radio broadcast in 1936 and subsequent first television broadcast in 1952.

International Ice Hockey Federation

Sponsor since 1997 – The International Ice Hockey Federation (IIHF) is the governing body of international ice hockey and its 73-member country associations. The IIHF has partnered with HHOF on the joint venture, Images on Ice, a comprehensive digital hockey photography service for news media, publishers, and licensees, which photographs all top-tier IIHF championships. The organization's rich history and global presence is featured throughout the 6,000 sq/ft World of Hockey Zone within the Hall of Fame, including its wall of IIHF Hall of Fame members.

National Bank

Sponsor since 2023 – National Bank of Canada is the nation's 6th largest bank and the leading one in Quebec. In addition to being the "Official and Exclusive Bank/Financial Institution of the Hockey Hall of Fame", National Bank holds title to the World of Hockey Zone, an area featuring thematic exhibit showcases and multimedia content focused on the global game.

National Hockey League

Sponsor since 1993 – The National Hockey League (NHL) is the premiere professional hockey league in North America and the nation's most prominent sports league. Formed in 1917, the league has expanded to 32 teams throughout Canada and the United States. The NHL's immense impact and role on the game of hockey is on display throughout the 6,000 sq/ft NHL Zone, the central area of the Hall of Fame, including showcases featuring the legends of hockey and Stanley Cup rings.

National Hockey League Players' Association

Sponsor since 1993 – The National Hockey League Players' Association (NHLPA) is the union representing the professional hockey players under contract to the 32 member clubs in the National Hockey League. The association holds title branding to the Game Time, the HHOF's primary interactive area and location of the Shoot Out and Shut Out games located within the zone's 2,400 square foot simulated rink, as well as title to the HHOF NHL Player Search online section.

The Sports Network (TSN/RDS)

Sponsor since 1993 – TSN/RDS, Canada's leading sports TV network and major broadcaster of hockey, including the NHL and World Championships, holds title branding to the Broadcast Zone, an interactive exploration of the nuances and evolution of television hockey broadcasting, as well as title to the Hall of Fame's fixed-seated theatre that is currently screening Stanley Game Seven, hockey's first 3D film.

The Upper Deck Company

Sponsor since 2001 – The Upper Deck Company, the leading sports and entertainment trading card and collectibles company, holds title sponsor to the Collectors' Corner exhibit within the Hall of Fame and produces exclusive lines of HHOF–themed trading cards.

Tim Hortons

Sponsor since 2013 – Tim Hortons, Canada's largest fast food service chain with over 3,600 restaurants nationwide, holds title sponsor to the Hockey Hall of Fame's west Theatre, and is a presenting sponsor of the annual Induction Weekend/Celebration. The company is renowned for its Timbits Minor Hockey Program, a community–based, grassroots sponsorship program for children aged four to eight years old at the house league level.

Contributing Sponsors

Goodyear logo Pepsi logo The Toronto Sun logo
Whitewater Brewing logo

Goodyear Canada Inc.

Sponsor since 2019 – Goodyear Canada Inc., the Canadian subsidiary of The Goodyear Tire and Rubber Company headquartered in Akron, Ohio, in the business of manufacturing, distributing and selling tires and tire tubes intended for use with automotive vehicles, holds title branding to the Hall of Fame's Shoot Out simulation game and is a co-presenting sponsor of the annual Hockey Hall of Fame Induction Weekend/Celebration, including title to the Inductee Fan Forum.

PepsiCo Canada

Sponsor since 2002 – PepsiCo Canada, a branch of global PepsiCo Inc. is the second largest food and beverage business in the world. The company's wide range of beverages is used exclusively for HHOF hospitality events and in-facility vending machines.

Postmedia Network Inc. (Toronto Sun/National Post)

Sponsor since 1993 – Postmedia Network Inc. (Toronto Sun/National Post), a wholly owned subsidary of Postmedia Network Canada Corp., is a Canadian news media company representing more than 160 brands across multiple print, online and mobile platforms. The company is a co–presenting soponsor of the Hockey Hall of Fame Legends Classic and partners with HHOF throughout the year on marketing campaigns and contests.

St. Louis Bar & Grill

Sponsor since 2023 – St. Louis Bar & Grill is a Canadian–owned company offering a casual sports bar setting with over 70 locations across the nation. As the industry leader in food to beverage ratio, a testament to their signature wings and ribs, St. Louis Bar & Grill is the title sponsor to the Hockey Hall of Fame's expansive Arena Zone.


Sponsor since 2018 – Canada's second largest air carrier, WestJet Airlines Ltd., first took to the sky in 1996 and today flies to more than 100 destinations in Canada, the United States, Mexico, Europe, the Caribbean and Central America. As a part of its HHOF licensing and promotional contract, WestJet serves as the "Official Airline of the Hockey Hall of Fame" as well as a "Presenting Sponsor" to the Hall's annual Induction Weekend/Celebration.

Whitewater Brewing Co.

Sponsor since 2019 – Whitewater Brewing Co., based in Ontario's Ottawa Valley and brewers of craft beer products since 2011, holds category–exclusive Hall of Fame promotional rights and use of the designation "Official Beer of the Hockey Hall of Fame", is a co–presenting sponsor of the annual Hockey Hall of Fame Induction Weekend/Celebration, and is the preferred beer product supplier in association with hospitality events held on Hall of Fame premises.

Promotional Associates/Official Suppliers

Burnt Ship Bay Estates logo Fujifilm logo Le Germain Hotel logo Play Hockey

Burnt Ship Bay

Sponsor since 2014 – Located in the history-rich soils in Ontario's Niagara Wine Region, Burnt Ship Bay offers a series of award–winning, hand–crafted VQA wines, including Pinot Grigio, Chardonay and Cabernet Meriot. As the "Official Wine Supplier of the Hockey Hall of Fame", Burnt Ship Bay wines are served at hospitality events at the Hall, most notably at the annual HHOF Induction Gala Celebration.

FUJIFILM Canada Inc.

Sponsor since 2019 – FUJIFILM Canada Inc., a subsidiary of FUJIFILM Holdings Corporation, a Japanese multinational photography and imaging company, holds category–exclusive promotional licensing rights with regards to cameras, films, photofinishing and related consumables, and is the official presenter of the Stanley Cup Personal Photo–Op and HHOF Imaging Centre.

Le Germain Hotel Maple Leaf Square

Sponsor since 2018 – Le Germain Hotel Maple Leaf Square is the official hotel of the Hockey Hall of Fame and positioned in the heart of Toronto's sports and entertainment district. Integrated into the Maple Leaf Square complex, this luxury boutique hotel is connected to the Scotiabank Arena and offers a perfect mix of elegance, cozy comfort and all the best amenities. The hotel is walking distance to Toronto's vibrant Harbourfront, world–class sporting venues and attractions including the Hockey Hall of Fame.

Play Hockey Canada Inc.

Sponsor since 2021 – Play Hockey Canada Inc. is a Winnipeg–based hockey company that services over 40,000 athletes annually across training, teams, tournaments and tours throughout North America. It programs and plays host to the annual Hockey Hall of Fame Future Legends Invitational in Toronto which features the top 9–11 year old boys and girls from across the globe.