Founding/Premier Sponsors

Esso logo IIHF logo NHL logo
NHLPA logo TSN logo UpperDeck logo
Tim Horton's logo

Honda Canada Inc.

Sponsor since 2010 - Honda Canada Inc., a division of the Honda Motor Company, is the most popular automobile manufacturer in Southern Ontario and the nation's second largest manufacturer of cars and light trucks. Honda holds title to the Hall of Fame's central exhibit, the NHL Zone.

Imperial Oil Limited

Sponsor since 1993 - Esso, a brand of Imperial Oil Limited and Canada's largest petroleum refiner, holds title branding to the Great Hall, home of the Stanley Cup and Honoured Member plaques, as well as the HHOF Honoured Members online section. The company's extensive hockey association dates back to sponsoring hockey's first national and international radio broadcast in 1936 and subsequent first television broadcast in 1952.

International Ice Hockey Federation

Sponsor since 1997 - The International Ice Hockey Federation (IIHF) is the governing body of international ice hockey and its 73-member country associations. The IIHF has partnered with HHOF on the joint venture, Images on Ice, a comprehensive digital hockey photography service for news media, publishers, and licensees, which photographs all top-tier IIHF championships. The organization's rich history and global presence is featured throughout the 6,000 sq/ft World of Hockey Zone within the Hall of Fame, including its wall of IIHF Hall of Fame members.

National Hockey League

Sponsor since 1993 - The National Hockey League (NHL) is the premiere professional hockey league in North America and the nation's most prominent sports league. Formed in 1917, the league has expanded to 30 teams throughout Canada and the United States. The NHL's immense impact and role on the game of hockey is on display throughout the 6,000 sq/ft NHL Zone, the central area of the Hall of Fame, including showcases featuring the legends of hockey and Stanley Cup rings.

National Hockey League Players' Association

Sponsor since 1993 - The National Hockey League Players' Association (NHLPA) is the union representing the professional hockey players under contract to the 31 member clubs in the National Hockey League. The association holds title branding to the Game Time, the HHOF's primary interactive area and location of the Shoot Out and Shut Out games located within the zone's 2,400 square foot simulated rink, as well as title to the HHOF NHL Player Search online section.


Sponsor since 2014 – Scotiabank is a leading financial services provider in over 55 countries and is recognized as Canada's most international bank. In addition to its sponsorship of HHOF, whereby it serves as the "Official and Exclusive Bank/Financial Institution of the Hockey Hall of Fame", Scotiabank is involved with far-reaching sponsor-based hockey initiatives, ranging from those associated with grassroots hockey programs to the National Hockey League.

The Sports Network (TSN/RDS)

Sponsor since 1993 - TSN/RDS, Canada's leading sports TV network and major broadcaster of hockey, including the NHL and World Championships, holds title branding to the Broadcast Zone, an interactive exploration of the nuances and evolution of television hockey broadcasting, as well as title to the Hall of Fame's fixed-seated theatre that is currently screening Stanley Game Seven, hockey's first 3D film.

The Upper Deck Company

Sponsor since 2001 - The Upper Deck Company, the leading sports and entertainment trading card and collectibles company, holds title sponsor to the Collectors' Corner exhibit within the Hall of Fame and produces exclusive lines of HHOF-themed trading cards.

Tim Hortons

Sponsor since 2013 - Tim Hortons, Canada's largest fast food service chain with over 3,600 restaurants nationwide, holds title sponsor to the Hockey Hall of Fame's west Theatre, and is a presenting sponsor of the annual Induction Weekend/Celebration. The company is renowned for its Timbits Minor Hockey Program, a community-based, grassroots sponsorship program for children aged four to eight years old at the house league level.

Contributing Sponsors

Adidas logo Baron Rings logo Goodyear logo
Pepsi logo The Toronto Sun logo
Whitewater Brewing logo

adidas Canada Limited

Sponsor since 2017 – adidas Canada Limited, a subsidiary of adidas AG, the second largest sportswear manufactures in the world, is the official outfitter of uniforms and licensed apparel for the National Hockey League. adidas is a co-presenting sponsor of the Hockey Hall of Fame Legends Classic as well as the outfitter of the game's jerseys.

Baron Championship Rings

Sponsor since 2018 - Baron Championship Rings, a Canadian-based company that designs and produces custom jewelry, including commemorative rings and pendants for a vast clientele ranging from NBA and WNBA championship organizations to Memorial Cup champions, crafts each Hockey Hall of Fame Honoured Member Ring for newly inducted individuals and serves as presenting sponsor for the Hockey Hall of Fame Inductee Ring Presentation during Induction Weekend.

Goodyear Canada Inc.

Sponsor since 2019 - Goodyear Canada Inc., the Canadian subsidiary of The Goodyear Tire and Rubber Company headquartered in Akron, Ohio, in the business of manufacturing, distributing and selling tires and tire tubes intended for use with automotive vehicles, holds title branding to the Hall of Fame's Shoot Out simulation game and is a co-presenting sponsor of the annual Hockey Hall of Fame Induction Weekend/Celebration, including title to the Inductee Fan Forum.

Imports Dragon

Sponsor since 2017 – Imports Dragon, a Canadian-based global toy manufacturer and distributor and one of the fastest growing toy companies in North America, offers a wide range of products including an extensive line of hockey player figurines. Imports Dragon holds exclusive licensing rights to Hockey Hall of Fame-based figurines, and is title sponsor to the Hall of Fame's newest exhibit, The Mask.

Tissot/The Swatch Group (Canada) Ltd.

Sponsor since 2011 - Tissot/The Swatch Group (Canada) Ltd., the worldwide renowned maker of luxury watches and timepieces, holds title branding to the World of Hockey Zone within the Hall of Fame, is a co-presenting sponsor of the Legends Classic, and crafts the official Honoured Member watches presented at Induction.


Sponsor since 2018 – Canada's second largest air carrier, WestJet Airlines Ltd., first took to the sky in 1996 and today flies to more than 100 destinations in Canada, the United States, Mexico, Europe, the Caribbean and Central America. As a part of its HHOF licensing and promotional contract, WestJet serves as the "Official Airline of the Hockey Hall of Fame" as well as a "Presenting Sponsor" to the Hall's annual Induction Weekend/Celebration.

Whitewater Brewing Co.

Sponsor since 2019 - Whitewater Brewing Co., based in Ontario's Ottawa Valley and brewers of craft beer products since 2011, holds category-exclusive Hall of Fame promotional rights and use of the designation "Official Beer of the Hockey Hall of Fame", is a co-presenting sponsor of the annual Hockey Hall of Fame Induction Weekend/Celebration, and is the preferred beer product supplier in association with hospitality events held on Hall of Fame premises.

Promotional Associates/Official Suppliers

Fujifilm logo Le Germain Hotel logo


Sponsor since 2019 – FUJIFILM Canada Inc., a subsidiary of FUJIFILM Holdings Corporation, a Japanese multinational photography and imaging company, holds category-exclusive promotional licensing rights with regards to cameras, films, photofinishing and related consumables, and is the official presenter of the Stanley Cup Personal Photo-Op and HHOF Imaging Centre.

Le Germain Hotel Maple Leaf Square

Sponsor since 2018 – Le Germain Hotel Maple Leaf Square is the official hotel of the Hockey Hall of Fame and positioned in the heart of Toronto’s sports and entertainment district. Integrated into the Maple Leaf Square complex, this luxury boutique hotel is connected to the Scotiabank Arena and offers a perfect mix of elegance, cozy comfort and all the best amenities. The hotel is walking distance to Toronto's vibrant Harbourfront, world-class sporting venues and attractions including the Hockey Hall of Fame.